What is a Business Model?

The dictionary definition of a business model is: a design for the successful operation of a business, identifying revenue sources, customer base, products, and details of financing.

We will apply this definition to the successful operation of a belly dance business. In order to design different business models, we need to identify the essential building blocks of an effective business model for belly dance classes.

Elements of Business Model for Belly Dance Classes

  • Type of business or venue
  • Employment options
  • Payment options
  • Artistic vision
  • Teaching goals
  • Primary audience
  • Class content and teaching style

Why is designing the right business model important?

An effective business model supports the viability of a business, including its purpose, its goals and its plans for achieving them. As dancers, we are often art-focused. The passion that drives us is the thrill of the dance and our personal journey. The details of the business model are boring and inconsequential when we are formulating our artistic vision and teaching goals. Yet, the business model you design must have elements that align and are compatible so that you can focus on your passion of dancing and teaching without major conflict.

When your business model aligns with your goals and passions, you will be a better teacher, attracting the right students for you, while you focus on your vision. Wouldn’t you rather be focusing more energies on your dance and teaching goals, than worrying and struggling with the elements that conflict with those goals? As in dance, so too in business, proper alignment, structure and goals puts all the elements in the right place to function fluidly, logically and intuitively.