Email marketing basics
What it is and how to use it effectively
“It's true - email marketing is the most effective digital tool for customer retention in the US.”
~ HubSpot, January 2015
Are you using professional email marketing software to reach students and clients? If not, you should be. Seventy-five percent of small business owners or freelancers are using email marketing for their businesses. This free class is designed to help those without email marketing start their email marketing campaign.
What is email marketing?
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust or brand awareness. (Wikipedia)
The truth is that you are already doing some amount of email marketing already, but this class is going to help you kick it up a notch to make sure you’re creating effective campaigns that solidify your brand and help you meet your business goals.
And believe it or not, it’s not hard to get started. There are lots of free and low-cost online email marketing programs that make it super easy! All you need is a list, a plan and the ability to use a drag and drop editor.
This class will help you get started building your first email marketing campaign by:
- Giving you some email marketing dos and don’ts
- Providing you a list of the top 5 email marketing clients
Andalee is an Oriental dancer and instructor from the Triangle area of North Carolina, who is currently living in Montpellier, France. Her dance style is based in Egyptian dance and American Oriental belly dance. She began belly dancing in 2005.
Before her move to France, Andalee performed regularly at local events and private parties. She has also been teaching belly dance for several years. Her goal is always to share the love of the dance with others in a safe and welcoming way.
Andalee also has extensive experience in the field of communications. With a degree in Mass Communication, she has worked in communications at nonprofit organizations for her entire professional career. She has experience with website management, graphic design, marketing and more. She will translate this knowledge to the business of belly dance for her students at the Belly Dance Business Academy.
Additionally, Andalee founded Belly Dance at Any Size in 2013, an online magazine designed to build self-esteem and positive body images for dancers.