“Making sure that you have a presence everywhere your potential customers might find you is critical to any local marketing plan.”
~ Eric Vreeland, HubSpot
You’ve got a website up and a Facebook page, now what? Don’t stop there. Google yourself. Now, try “belly dance (city you live in)”. If you’re nowhere to be found or your presence is small in the search results, then this class is for you.
When it comes to online marketing, there are three important areas to focus on as a part of your marketing plan: your website/content marketing, your social media presence and your organic reach. This class will help you improve your organic reach by showing you which free (and sometimes paid) websites and online directories you need to be listed on.
What is organic reach?
“Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements.” (Source: Wikipedia)
Why is organic reach important? Because when people are searching for belly dance classes or performers, they often use the internet to find what they’re looking for. You want to be found easily and you want your results to stand out above the rest.
This class will help you improve your organic reach, which means it will allow more customers to find you. This class will accomplish that by:
So if you’re not showing up on Google, then it’s time to get listed!
*Please note that this class will be most helpful for those located in the U.S.
Andalee is an Oriental dancer and instructor from the Triangle area of North Carolina, who is currently living in Montpellier, France. Her dance style is based in Egyptian dance and American Oriental belly dance. She began belly dancing in 2005.
Before her move to France, Andalee performed regularly at local events and private parties. She has also been teaching belly dance for several years. Her goal is always to share the love of the dance with others in a safe and welcoming way.
Andalee also has extensive experience in the field of communications. With a degree in Mass Communication, she has worked in communications at nonprofit organizations for her entire professional career. She has experience with website management, graphic design, marketing and more. She will translate this knowledge to the business of belly dance for her students at the Belly Dance Business Academy.
Additionally, Andalee founded Belly Dance at Any Size in 2013, an online magazine designed to build self-esteem and positive body images for dancers.